🧕 Meet Keltoume – A Weaver of Heart and History

In the heart of the Atlas Mountains lives a remarkable woman named Keltoume. With every thread she touches, she brings the story of her life to the loom — transforming wool into warmth, and patterns into poetry. Her rugs are more than decoration; they are living pieces of her journey. 

👧 A Childhood Rooted in Tradition

Born in a small Moroccan village, Keltoume’s childhood was filled with joy, laughter, and community. At a young age, she began learning the ancient craft of rug weaving from her mother — a skill passed down through generations of Berber women. Weaving became her language of expression. The threads, the textures, and the symbols fascinated her. Each design was a story, and every knot held meaning. 

💍 A Love Story Interrupted by Destiny

At 18, Keltoume fell in love with Hassan, a kind and warm-hearted man. They married in a traditional Berber wedding filled with song, color, and celebration. Together, they built a happy life and welcomed two beautiful children — Hanane and Kamal. But life can be fragile. A tragic accident took Hassan away, leaving Keltoume heartbroken and alone, with two young children to raise. 

💪 Turning Pain into Purpose

Faced with sorrow and responsibility, Keltoume found her strength again in her craft. She returned to her loom, weaving late into the night — not just to earn a living, but to heal. Her rugs became her voice. Every piece she created told her story — of love lost, of strength found, and of deep connection to her culture. The softness of the wool, the symmetry of the design, and the warmth of each finished rug reflected the resilience she carried in her heart. 

🏡 A Rug That Warms More Than the Floor

Today, Keltoume’s Beni Ourain rugs travel from her small village to homes around the world. When you bring one into your space, you’re not just buying a handmade product — you’re welcoming her spirit, her love, and her courage into your home. Each rug holds warmth, comfort, and authenticity — a reminder that even in the toughest times, beauty can be created with our own hands.  

✨ Want a Custom Rug Woven by Keltoume?

Send us a message to create a rug with your story — just like Keltoume does. 🧵 Handmade with love, woven with strength